Solar, Construction & Remodeling Marketing | Mako Marketing Group
High-Ticket Local Service Providers

A Predictable Pipeline for
Large Service Contracts.

Stop chasing low-margin jobs just to keep crews busy. We build a marketing system scaled to the size of your work — documenting your best projects, managing daily ad performance, and nurturing high-value leads automatically.

The Pipeline Problem at Scale

Why High-Ticket Contractors
Stay Stuck in Feast-or-Famine Mode

📋
No Backlog of High-Value Projects

Without a consistent outbound marketing presence, your pipeline depends on referrals and luck. One slow quarter means cutting crews or taking unprofitable jobs.

Long Sales Cycles Kill Momentum

A $50,000 remodel takes weeks from first contact to signed contract. Without a nurture system keeping your company top-of-mind, cold leads go with whoever follows up last.

🎬
Completed Projects Go Undocumented

Your best work — the $200K kitchen, the full solar installation, the commercial build — is sitting in your phone’s camera roll instead of working for you 24/7 as a marketing asset.

💸
Attracting the Wrong Project Size

Generic advertising attracts a range of job sizes. Without targeted messaging around project scale and investment level, you waste estimates on projects below your minimum.

🔍
Low Visibility in a Competitive Market

Homeowners and businesses researching large projects check multiple contractors. Without a strong digital presence showcasing completed work, you’re not even in the consideration set.

📞
Slow Lead Response on Large Projects

Decision-makers requesting quotes on large projects don’t wait. A competitor who responds same-day starts the relationship — and often wins the contract.

Your Best Work Is Your Best Marketing Asset.

Every project you complete is a portfolio piece — but only if it’s documented professionally and put in front of the right audience. We create a “Portfolio-on-Autopilot” system that documents your biggest builds through professional video storytelling and runs that content across Meta 24/7, building authority in your market every single day.

Our team manages the entire campaign lifecycle — from initial ad script to daily performance optimization — ensuring your pipeline is consistently filled with qualified, high-value project inquiries rather than time-consuming low-margin calls.

Unlike agencies that treat high-ticket services like commodity advertising, we understand that your buyer needs to see credibility before they’ll consider writing a large check. That’s why our content strategy is built around trust-building: project scale, quality of execution, and customer outcomes.

The Follow-Up Advantage

⚡ Capture & Nurture the Long Decision Cycle — Automatically

High-ticket service contracts rarely close on the first contact. Homeowners and businesses research for weeks, compare multiple contractors, and need to see consistent credibility before committing. Our system is built for this reality.

The moment a lead is captured, our automated system initiates contact and enrolls them in a nurture sequence that delivers project showcases, client testimonials, and credibility content over days and weeks — keeping your company top-of-mind until they’re ready for a formal estimate. Your team only steps in when the lead is warm and ready for a real conversation.

24/7
Automated portfolio-building and lead nurturing — active while your crew is on the job

A System Built for the Scale of Your Business.

01
Professional Project Documentation Video

We turn your completed projects into compelling marketing assets — professional video content that demonstrates your scale, quality, and expertise.

  • Project walkthrough and completion showcase videos
  • Client testimonial and outcome storytelling
  • Time-lapse and process documentation content
  • Before-and-after transformation videos
02
High-Value Contract Targeting

Daily Meta campaigns targeting homeowners and businesses planning large-scale projects in your service territory — not general home improvement browsers.

  • Income and property-value demographic targeting
  • Homeowner intent signal targeting
  • Project-specific campaign structures
  • Geographic service area precision targeting
03
Long-Cycle Lead Nurture Automation

From first inquiry to signed contract — our automated system keeps your company visible, credible, and top-of-mind throughout the full decision cycle.

  • Instant lead capture and initial response
  • 30-60 day automated nurture sequences
  • Project portfolio content drip
  • Estimate request trigger and routing
04
Pipeline & Performance Reporting

See your full lead pipeline, nurture activity, and campaign performance in one clear weekly report.

  • Active lead count and pipeline stage
  • Cost per qualified project inquiry
  • Nurture sequence engagement rates
  • Campaign performance by project type

From Chasing Jobs to Building a Backlog.

A full backlog of qualified high-value projects changes everything: you can be selective, price correctly, and maintain crew continuity. You stop taking on unprofitable jobs out of necessity.

With automated nurturing handling early-stage prospects and your team focused only on serious estimates, your sales efficiency improves dramatically — more signed contracts per sales hour.

Get Started Today
24/7
Portfolio running on Meta
60s
Lead capture response
100%
Done-for-you management
0hrs
Your time on marketing

From Portfolio to Signed Contracts

Step 01
Market & Pipeline Audit

We assess your current project mix, ideal contract size, service territory, and competitive positioning before building your strategy.

Step 02
Project Documentation

We coordinate with your project schedule to document your best completed and in-progress work through professional video production.

Step 03
Campaign & Automation Launch

Portfolio content campaigns launch alongside a full lead nurture automation stack — capturing and warming high-value prospects from day one.

Step 04
Optimize & Report

Weekly reporting on pipeline quality, lead volume, and campaign performance. Daily optimization to maximize ROI on every campaign dollar.

Common Questions from High-Ticket Contractor Owners

That’s exactly what it’s built for. The nurture sequences run for as long as needed, maintaining engagement throughout the full decision cycle with relevant content at each stage.

We build separate campaign structures and content tracks for each service line, with dedicated lead routing so each inquiry reaches the right team member.

We build qualification questions into the initial inquiry form and follow-up sequence that filter for project scope and budget before leads reach your sales team.

Yes. Commercial project targeting uses different signals and channels than residential — we build the strategy accordingly for B2B and B2C project pipelines.

Campaign strategy and automation can launch within 2 weeks. Video production scheduling depends on your project availability but typically occurs within the first 30 days.

Build a Backlog, Not
a Bidding Frenzy.

Let’s design a contract pipeline system that matches the scale of your work and puts an end to unpredictable revenue.